European Business Development
Ampreso Europe is a pan-European “market maker” for technology vendors that want a quick and easy entry into the European/EMEA market place.
Many companies that have an existing business in the US or Asia see the potential for increasing their business in Europe. But many companies scare away due to the high costs of starting up in Europe because of all the different cultures, languages, currencies and legal & tax legislations.
In the time you are setting up your own European business you already lose valuable business opportunities. Ampreso - with offices in 5 countries - can help with the first steps to establish a business in Europe/EMEA. We focus on a limited set of products with a commitment to make them successful. We have existing relationships with customers, partners, distributors, resellers, PR & marketing and localization services to help you move quickly and easily.
There are good reasons to enter the European market: The 18 most important European countries have substantially more citizens than the US and Canada. The Gross Domestic Product (GDP) of these countries combined is also larger than the US and Canada. So extending your market to include Europe represents a tremendous opportunity.
However, there are some barriers for entry. Unfortunately, there is no such thing as the “United States of Europe”. Although many countries now share the same currency, the Euro, the main European economies still have many differences: 9 currencies, 13 languages, 20 cultures, legal systems, taxes, etc. In addition, the buying power per capita is less than that of the average US citizen.
Properly setting up and staffing a business in the correct European countries requires significant lead time. Ampreso Europe enables you to expand to Europe with minimal investment in time, energy, and money. We minimize the risk inherent in international expansion, and help you generate a profitable revenue stream from Europe quickly.
The activities of Ampreso Europe include:
- Marketing, PR and product reviews
- Selection and management of channel and distribution partners
- Selection and management of business partners
- Establish relationships with ISPs and OEMs
- Direct sales to strategic accounts
- Assistance with translation and localization
- Merchandising
- Develop a local webshop (European currencies, languages, payment methods)
- Local technical support
- Manage inventory